Product Protection and Supply Chain Security
INNOAESTHETICS Strengthens Authentication and Traceability to Combat Counterfeiting and the Gray Market
INNOAESTHETICS is reinforcing the protection of its cosmetics and aesthetic products through an integrated product authentication and traceability solution. By partnering with KURZ SCRIBOS, the company is directly addressing rising product counterfeiting and unauthorized distribution channels, with the goal of strengthening brand trust, enhancing sales channel control, and increasing transparency across its international supply chain.
At the product level, INNOAESTHETICS employs ValiGate® security labels featuring copy-protected, serialized QR codes. These enable medical professionals, distribution partners, and end customers to instantly verify product authenticity via smartphone.
Authentication activities are further evaluated through SCRIBOS 360, while UniQR® establishes full traceability at the carton level. This system provides INNOAESTHETICS with actionable insights into scan locations and distribution flows, enabling faster detection of unauthorized product diversions, counterfeiting risks, and gray market activities so they can be countered more precisely and effectively.
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